Safety, security, and privacy

swiss dna bankSecurity is a big issue these days and brands that are in the space should take not or be inspired by what the Swiss DNA bank is doing.

Combine advances in medical genetics with the age-old pursuit of immortality, and it comes as no surprise that DNA storage is a growing industry. In such a personal line of business peace of mind is paramount for consumers. Recognising this, Swiss DNA Bank offers ultra-secure DNA storage that meets Swiss banking regulations. For a one-time fee of USD 399, customers can store both their self-swabbed DNA and up to 1 GB of digital data, forever. The DNA and the web servers are held in a former Swiss military underground nuclear shelter in Gstaad, aptly named Swiss Fort Knox. Subscription fees are invested in “conservative Swiss investment formulas”, the annual interest from which Swiss DNA Bank claims is sufficient to sustainably cover storage costs.

Security can be as narrow or as broad as you want to think about it. There are all sort of opportunities to keep things safe for users.  If you brand is built on trust and security why not diversify? Well the old military base part is a bit extreme but its a good lesson in thinking broad.

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