Yesterday we had a guest speaker at my company, Charlene Li, Co-author, Groundswell and VP, at Forrester Research. I thought the talk was great!
How many times have you been to a boring speaker with no data because they don’t want anyone to steal their ideas? Its annoying. Charlene did not do that. It was quite refreshing. She plugged her book of course, but she provided some great frameworks, ROI numbers, and examples. This was information that I can use at my company to discuss how customer focused social “stuff” can easily pay for itself. It is very actionable.
- Some of the keys to succes in the social space for companies to consider are:
- Focus on the relationships, not the technologies
- Choose an objective you can measure
- Find your passionate revolutionaries
- Line up executive support
- Start small, think big
I would consider picking up the book. I have not looked at the index to see what it contains but if its as good as her presentation, its worth it.
How does your company measure up? What does you company do to foster innovation? Its clearly one of the ways that companies can stay ahead of their competition. Google has the repuation of allowing employees time to work on side projects which eventually get launched. I wonder if that helps them stay ahead or just a tool for employee engangement.
This article gets you thinking about how is innovation fostered in your org.
Since social networking is quite the buzz these days here is an interesting site that does it with a twist.
Simpatigo creates personalized tour guides complete with directions and markers for attractions along the way. Users select beginning and ending points for the trip they’d like to take, along with which categories of attractions they’re interested in—historical, budget, kid-oriented or restaurants, for example. Simpatigo then returns map-based driving or walking instructions along with descriptions of the relevant points of interest along the route. Not only can users search for and get travel routes, but—in Wikitravel fashion—they can also input local attractions of their own, which then get added to those Simpatigo includes on its routes.
Maps and routes are available from api’s so this site is a mash up of sorts between maps and user contribution. Obviously they are making money from the ads that are plastered everywhere. Companies could advertise in the spaces though based on the region that people are looking at. Or put their own plug on the map for their business if it has a physical store front. New opportunities for businesses for sure.