Guy Kawasaki spoke last night to Baychi at XeroxParc on the topic “By the Numbers: How I built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09”. I have never heard him speak before so I did not know what to expect. Boy, what a funny guy! He is definitely a professional speaker / entertainer. His sharp wit and snappy responses were very enjoyable. One of his amusing comments came early in the talk when he said “bloggers are one of two people. They are either first a 50 year old man, geek, check that a virgin geek living with their mom or a 16 year old geek (male) living with their mom with buzz light year sheets”.
Essentially he had been doing work as a VC and now turned his effort to doing something real/tangible – which is the web site that he built for $12,107.09 called http://truemors.com/. The site allows users to post rumors, which finds to be 90% true anyway, via: telephone, online, email or text message. some of the categories on the site include Crap, Autos, Sex and Dumpster. During the presentation he demonstrated the site and broke down the cost and stated where every penny went. amazing. the site has a $1,500 run rate which he can easily afford. or as he says he can just do another speech and cover the site costs for more than a year.
Interestingly enough, he gave kudos to Don Norman who was in the audience upon which thunderous applause rose. Anyway if you are interested in what else Guy is up to or what he says you can check out his blog: http://blog.guykawasaki.com/